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Kodak Challenge Visits Hole #17 at the Zurich Classic of New Orleans April 22-25
 
ROCHESTER, N.Y., March 1, 2010 – For the second consecutive year, the Kodak Challenge, a first-of-its-kind competition for PGA TOUR players and fans, visits the 17th hole of the Zurich Classic of New Orleans at TPC Louisiana on April 22-25 in Avondale, LA. The Zurich Classic of New Orleans will be the 12th of 30 tournaments to participate in the 2010 $1 million Kodak Challenge competition.

The Kodak Challenge was created to celebrate the beautiful holes and memorable moments in golf. Golfers must play at least 18 of 30 Kodak Challenge holes throughout the season to qualify. The golfer with the best Kodak Challenge score relative to par at the end of the season will win the Kodak Challenge trophy and $1 million. An Advisory Board of leading golf experts selected the par-3 17th at TPC Louisiana as one of 30 holes that make up the Kodak Challenge.

Kevin Streelman claimed the first Kodak Challenge title at the PGA TOUR’s final event of the 2009 season, the Children’s Miracle Network Classic in Lake Buena Vista, FL. Streelman’s early-round birdie at No. 17 on the Magnolia Course clinched the Kodak Challenge crown, netting the second-year TOUR professional the Kodak Challenge trophy and the winner-take-all $1 million prize.

About the Kodak Challenge Hole at Zurich Classic of New Orleans - Par 3 215-yard #17
The long par-3, 215-yard 17th hole at TPC Louisiana has withstood the test of time as one of the most challenging holes on the Kodak Challenge. This year will be no different. Bunkers that once lined the left of the green have been eliminated and replaced with an unforgiving retaining wall located right next to the water. Par for any pro on this newly reshaped green will be a great score.

 "The Zurich Classic of New Orleans is proud that our 17th hole at TPC Louisiana has been selected to be part of the Kodak Challenge for the second year of this unique competition. This beautiful hole provides some of the most exciting play on the course, as its length and water hazard in front of the green challenge the competitors to make their very best shots," commented Tommy Fonseca, president of the Fore!Kids Foundation and director of the Zurich Classic of New Orleans.

New Interactive Kodak Challenge Scorecard Now Available
A new interactive player scorecard allows golf fans to follow the Kodak Challenge action in real-time on PGATOUR.COM. The new Kodak Challenge online scorecard will be available at www.pgatour.com/kodakchallenge.
 
2010 Kodak Challenge Schedule
The 2010 Kodak Challenge schedule includes 21 of the original 30 holes, with two tournaments joining the Kodak Challenge: No. 15 at Quail Hollow Club in Charlotte, NC, site of the Quail Hollow Championship; and No. 14 at Muirfield Village Golf Club in Dublin, OH, home of the Memorial Tournament presented by Morgan Stanley.
The remaining new holes appear at returning tournaments that move to new courses and two existing courses that have changed holes. Twenty-nine of the 30 Kodak Challenge tournaments for 2010 have been finalized. An announcement on the 30th tournament will be made in the near future.
Kodak's marketing partnership with the TOUR includes the designation as Official Imaging Provider of the PGA TOUR, Champions Tour and Nationwide Tour, including cameras, printers and scanners. For more on the Kodak Challenge visit pgatour.com/kodakchallenge. Fans can also follow the Kodak Challenge at facebook.com/kodakchallenge, twitter.com/kodakchallenge, and 1000words.kodak.com/kodakchallenge.

About Kodak
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.
 
To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.
 
More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery – join today at www.kodakgallery.com.
 
About the PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to expand the PGA TOUR domestically and internationally so as to substantially increase player financial benefits while maintaining our commitment to growth in charity and integrity to the game.
 
In 2010, the three Tours are competing in 102 events for more than $350 million in prize money. Tournaments will be held in 10 countries outside the U.S. and in 35 states.
 
In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR’s web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.
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